I still need to go to school and that means that I can’t Tweet whenever I want to. To resolve this issue, I use an Android app called Buffer. I usually set the Tweet in the morning and schedule it to go live at the optimal time during the day. Buffer is really great because it’s one of the few scheduling apps that allows me to add an image and set the time to the minute. There’s support for up to 12 social account though I only use Buffer for Twitter.

Buffer's Basic Tweet Scheduling

The App

Buffer is a really simple application that accomplishes a really simple task. It’s one of the few app that already run on Google’s Material Design - just like Pushbullet. User Experience (UX)-wise, Buffer is composed of four different panels. The one farthest on the left is your Queue - a place that shows you all of your upcoming posts in a clear and organized fashion. Right up is the Suggestions tab where - you guessed it - you are shown 25 ideas that you can Buffer up. Just click the + Add to Buffer button and you’re all set. It will automatically post itself at a set time. One other panel is the one named Contributions. In there, you can see all of what others in your team did and what you did for the team. This is useful when there is a social media team at your company and you are not the only one contributing. Finally, there is the Feeds tab for which you need to be subscribed to the Awesome Plan ($10/Month or $102/Year) in order to use it. Feeds is a kind of RSS reader that has a super useful integration with the rest of the app. You just add the people you like to follow and Buffer will format their post in the way that lets you share it just by pushing the Add button. It even already shortens the link of the article so your are truly ready to go. 

Buffer's Scheduling feature

Buffer's Scheduling feature

Buffer lets you schedule your Tweet in up to almost a year and goes as granular as letting you schedule by the minute.

In the Analytics side of the app, you can monitor how your Buffer posts are going (only the ones you posted with the software). You have numbers for Clicks, Favourites, Mentions, Reach and Retweets (of course, that changes with which social network you’re using.

Buffer supports 12 of the most popular networks such as Facebook, Twitter and Google+.

Buffer Social Media Accounts

Why I like it

Basically, Buffer is one my most useful app because it allows me to Tweet at the most ideal times during the day. It publishes your content even without an active Internet connection so that’s useful when you are, say, on a plane. Also, the fact that it is so well designed and beautiful certainly gives it points. As I said, Material Design is all over this app. Its responsive, never crashes and is really fluid. Honestly, if I did not have the option to include a photo to the Tweet, I would not even consider writing about it. It is such an important feature to have. Multiple studies have found that adding photos is the number one way to boost engagement. To conclude, I believe that the Suggestions are really useful when you’re out of ideas. I might even also consider the Awesome plan to get access to the Feeds features (albeit there are some alternatives). It is available in Google Play, in the iOS App Store, on the Web and in the Google Chrome Web Store.

The Awesome Suggestions Tab

Do you use Buffer? Something else? What are your social media tools? Tell me in the comments!